Welson Chua shares his insights on how to maximise your LinkedIn profile.

Welson Chua
Welson Chua
Black Marketing, Singapore

LinkedIn is more than a digital CV

People usually think of LinkedIn as just a digital CV, a platform for job hunting – it’s actually a platform for social selling, where you can share content and build credibility and a profile for yourself not only in your industry but within your own company as well.

There a lot of great groups on LinkedIn that you can join (you can join up to 100!). Groups tend to be industry focused, if you want to meet the right people, it’s all about who you know.

If you want to know what’s happening in your industry right now, to meet new people, start joining and participating in groups.

People get jobs, or hear about them, because they know the right people.

Publish, publish, publish

If you really want to establish yourself on LinkedIn, it’s best to publish there. Read articles, share and create articles, get feedback. When you publish on the platform, LinkedIn actively promotes your content to connections and followers.

Become an ‘All Star’

My number one tip – there’s a private dashboard on your profile, which shows you how well you are performing. What you want to achieve is ‘All Star’ profile status! Complete all of the sections and don’t forget to use keywords (such as your core competencies), for example in your profile headline.

Keywords improve your searchability on both Google and LinkedIn.

And if you want to be found – check to make sure your privacy settings are set to public.

Improve your search ranking

If you don’t customise your headline, LinkedIn will auto-fill based on your current or most recent job. So if you are looking for a graduate job, or a career change, it’s important you list your skills or what you want to be in your headline – this will improve your search rankings and who you are getting in front of, both recruiters and potential clients or customers.

Don’t be shy – chase endorsements

Endorsements and recommendations are definitely worth chasing; it’s all about credibility. Employers want to know what people say about you. A recommendation is the first layer that they can access to see what type of person you are.

Skill endorsements are important too, and help your profile to appear in keyword search results. Even a recommendation from a fellow student on a project, or a student council member; it might not be corporate but it still gives an insight into how you work with other people, how you interact and what your soft skills are.

How to grow your network

Seek out new connections in your industry. Search for people doing things you want to do, or working for companies you want to work for and reach out.

People get jobs, or hear about them, because they know the right people.

When you go to events, collect business cards from everyone you have a conversation with, and then send them an invitation to connect. Look them up, you never know who you might have exchanged chit chat with, what they might be posting about and where they might work.

There’s a ‘black market’ in recruitment and knowing the right people means you might put yourself in a position to hear about an opportunity before it gets advertised.

Welson Chua is an Account Director at Black Marketing, Singapore. He completed a Bachelor of Business (Marketing) through the Singapore Institute of Management in 2016.

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